Company philosophy

Outline of the company philosophy

We accept challenges with energy and enthusiasm, because we change with the times. In the next 100 years, we will be pioneers in unknown territory.

Yokohama Rubber Co., Ltd., was founded in 1917. In the more than 100 years since its founding, Yokohama Rubber has faced countless challenges with a constant pioneering and challenging spirit that has allowed it to overcome many difficulties and raise the curtain of new and exiting times.

The enthusiasm we show in everything we o stems from the unwavering spirit of our founders, which has become our corporate DNA. Our founders had a strong sense of pride in being Japanese manufacturers and a strong ambition to develop their own high-quality rubber products to compete with more technologically advanced predecessors in the U.S. and Europe.

While the words may have changed, the core philosophy that guides everything we do here at Yokohama Rubber is unchanging: ‘’Enrich people’s lives and contribute to their greater happiness and well-being by dedicating our wholehearted energy and advanced technology to creating beneficial products. ‘’ To this end, we will continue to take calls for new value creation and continuously open new areas in advance. This DNA has become the core of Yokohama’s rubber industry, while the result of our ideas are the products we supply to the world. 

Yokohama Rubber will continue to take on new challenges energically and enthusiastically as we change with the times and continue to pioneer in unknown territory for the next 100 years.

Founding spirit

  1. Manufacturing business is a social service. Its purpose is to simplify and make people’s lives easier. Its goal should be to offer good, useful products at moderate prices.
  2. The basis must be the effort to deliver quality products that have no competition.
  3. Management should adhere to the principles of fairness and consideration. The mission of fair and equitable management is to secure capital, to share the fruits of its efforts with its workers, and to fulfil its obligation to consumers to act, in other words, rationally.
  4. The business should have as few employees as possible and make the most of machine productivity. This is a big secret to increasing efficiency. 
  5. The success or failure of a business depends an how much one is willing to study and with what determination to improve and grow each other. Accordingly, a person needs to make a lot of effort.